Blog
Practical guides on analytics, GDPR, and measuring what matters.
Analytics
How to Add Analytics to Your Site Without a Cookie Banner
Most analytics tools trigger GDPR's consent requirement — but they don't have to. Here's what causes the banner, and how to track your site without one.
Google Analytics
Why Your Google Analytics Numbers Are Lower Than Reality
Ad blockers silently drop GA4 for 25–40% of your audience. Add consent drop-off and you're measuring a fraction of real traffic. Here's what's happening.
GDPR
GDPR Analytics: What You Actually Need (and What You Don't)
Most sites are overcomplying. GDPR doesn't ban analytics — it regulates personal data. Here's what the law actually requires, explained without the legal fog.