Blog
Practical guides on analytics, GDPR, and measuring what matters.
Analytics Not Blocked by Ad Blockers: The Complete Guide
Ad blockers, cookie consent and wall-clock timing make most analytics undercount real traffic by 25–55%. The complete guide to why it happens, how to measure your own gap, and how to get accurate numbers.
How to Measure How Much Traffic Your Analytics Is Missing
Stop guessing from industry averages. Run a first-party tracker alongside your current analytics for two weeks, compare, and get your own undercount number — with the formula and the pitfalls to avoid.
First-Party vs Third-Party Analytics: Why One Gets Blocked
The distinction is the whole reason ad blockers can hide your traffic. What the terms actually mean, why third-party requests get dropped, and why "privacy-first" isn't the same as "not blocked".
Do You Actually Know How Your Marketing Campaign Is Performing?
Impressions and clicks don't tell you if a campaign worked. One funnel, five custom events and one campaign tag connect the ad click to the paid conversion — and tell you which channel actually produces customers that pay and stay.
Track Outreach Email Clicks to Your Demo With One Custom Event
Which of your cold-email prospects actually clicked through to the demo? One redirect on your own domain, one Logly custom event, five lines of JavaScript. No UTM soup, no CRM, no attribution pipeline.
Custom Events Done Right: 8 Things to Track in Your App (with Code)
Pageviews tell you who showed up. Custom events tell you what they did. Eight concrete events worth tracking — CTA clicks, signup, plan selection, A/B exposure — with copy-paste code and the naming rule that keeps them readable a year later.
Funnels in 5 Minutes: Where Your Visitors Drop Off (5 Real Examples)
SaaS signup, e-commerce checkout, lead magnet, docs activation, multi-step form. Five funnels worth copying — and how to read the drop-off so you fix the right step instead of the obvious one.
The True Cost of Google Analytics 4 for a Small Business
GA4 is free at the checkout. For a small business it actually costs $7,500–$12,100 in year one once you account for setup, compliance, signal loss and time-to-insight. The realistic breakdown.
Migrating from Google Analytics 4 to Something Simpler: The Practical Guide
A step-by-step playbook for moving off GA4 without losing historical data or breaking your reporting. The four phases, the gotchas, and how to pick the right replacement.
How to Measure Real Time-on-Page (and Why Your Current Number Is Wrong)
Most analytics tools report the time your tab stayed open, not the time you spent looking at the page. The gap is typically 3–5×. Why it happens, what changes when you measure honestly, and how to cross-check it yourself.
Why Analytics Break in Brave (and What to Do About It)
Brave Shields blocks Google Analytics, Tag Manager and most third-party trackers by default — but the way it does it makes the loss invisible in your dashboard. What's happening at the network layer, why you never see an error, and what your options are.
You Built It with AI. Do You Know If It Works?
AI gets you from idea to a live site in an afternoon — but shipping isn't the same as working. Why AI-built sites skip the measurement step, and how to close the loop without leaving your editor.
How to Add Analytics to WordPress Without Slowing It Down
Shared hosting, a stack of plugins, a heavy analytics script — analytics is easy to make part of why a WordPress site feels slow. How to install it without code access, without a consent banner, and without touching your database.
How to Query Your Web Analytics from an AI Assistant
Your dashboard makes you go and look. Connecting analytics to Claude or Cursor flips that — you ask in plain language and get the answer. How MCP makes it work, and how to set it up.
Beyond the Dashboard: What Your Analytics CSV Export Actually Contains
Most analytics tools give you a dashboard. Few let you export session-level data. Here's what each export type contains, when to use each, and five analyses you can only do with raw sessions.
How to Evaluate an Analytics Tool Without Signing Up
A 20-minute audit you can run on any analytics tool before creating an account — what to test in the live demo, what to verify in DevTools, and the five red flags that end the evaluation.
Wiring Analytics Into Your Stack: 5 API Integration Patterns
From a Monday Slack digest to a full BI warehouse — concrete code patterns for integrating web analytics into the systems your team already uses.
Own Your Analytics Data: From CSV Export to Full Integration
Why portable analytics data matters, what a clean CSV export should give you, and how it becomes the foundation for integrating analytics into the rest of your business systems.
Privacy-First Analytics in Practice: 6 Real-World Scenarios
When does privacy-first analytics actually outperform traditional tools? Six concrete situations — from SaaS funnels to WordPress publishers — where it changes the data you can act on.
Analytics for Startups: What to Measure in Year One (and What to Ignore)
Most early-stage founders look at the wrong metrics. Here's a clear framework for what your analytics need to answer — and how to set it up correctly in under 10 minutes.
How to Add Analytics to Your Site Without a Cookie Banner
Most analytics tools trigger GDPR's consent requirement — but they don't have to. Here's what causes the banner, and how to track your site without one.
Why Your Google Analytics Numbers Are Lower Than Reality
Ad blockers silently drop GA4 for 25–40% of your audience. Add consent drop-off and you're measuring a fraction of real traffic. Here's what's happening.
GDPR Analytics: What You Actually Need (and What You Don't)
Most sites are overcomplying. GDPR doesn't ban analytics — it regulates personal data. Here's what the law actually requires, explained without the legal fog.